Recently, I have been bombarded with tv commercials, full page newspaper advertisements etc., that I cannot help but mention, a new campus on the block: LPU (Lovely Professional University). Anybody from the northern part of India can identify with the "puppy culture" and would instantly guess that it comes from Punjab. But for heavens sake, this is an educational institute that is being projected on a national/global level, why be regionally biased with a name like that! If "Lovely" and "Professional" wasn't good enough "LPU" was highlighted, which isn't any good either. Did somebody think at all about how students would feel associating with that name or what the industry might think about an LPU product? Did nobody think about having a monogram for the university which could reflect the vision and mission or motto before finalising on the beaten to death concept of showing sun rays in the logo? With an identity like that does the institution hold any credibility? With a promising campus and courses like they mention on their neat website it might be a great university which deserves better. But for now the branding stinks!
1 comment:
SUMIR says: Well lovely sweets, lovely public school, and now lovely university.
Full marks to the ambitious dream of making the education available in the a regional zone. Jalandar
Its tough to ask more than this as they have struggled to come onto this level.
There high points are ours starting points as far as branding is concerns
You are right too, its more as how you look at it.
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